"SXTC's experience holds the key to your Legal brand's success. Law firms must be treated as brands... or perish."
SXTC regularly takes underperforming, undifferentiated, and/or mis-positioned brands and in record time turns them into equity-building industry-leaders for their owners. Regardless of the industry or size of company, SXTC has a global reputation of taking brands and their marketing to their next level and increased revenues.
Whether you are a global leader or a tiny practice in small-town Iowa, SXTC has the global and local capability to advise, build, and even help manage the single most important asset and source of competitive advantage your law firm has: your Brand.
"SXTC built the MBA coursework for a leading law school to train lawyers in brand & marketing."
Law firms live in a dynamic and regulated world. Everyday, law firms fold, grow, evolve, get taken over, are bought and sold, or merge. SXTC are asked by brand owners, or those made in charge after a merger, to lead the brand and marketing effort to take their enterprise on to bigger and better things.
Whether you are a sole practitioner, multiple partner firm, regional, national or global law firm, SXTC ensures that your law firm's brand and marketing function is protected and its value-add, brand equity, and brand value maximized. We take law firm/legal brands to their next level.
With up to 90% of a company's value being attributed to its brand, nothing can fundamentally add more value and ROI to your law firm than than a strong, properly managed, and evolved brand. We even built the MBA coursework for a leading law school to train lawyers in marketing.
brand identity brand positioning brand strategy
new brand creation brand innovation brand research
brand management brand architecture new market entry
design/creative brand evolution new product roll-out
campaign & communications generation brand warfare
mergers and acquisitions (M&A) brand insight/analysis
Online/Digital Branding and Marketing
marketing strategy & planning senior executive/CMO training
strategic, operational, and competitive brand audits
strategic & operational brand management