What We Say... from Branding to Brand Management

SXTC's Industry-Leading Articles and Writings

Ideas based on Best Practice are important to us, as brands, brand strategy, brand management, and brand consulting are far too important to be left to "I think" and "let's gamble" scenarios. To SXTC, brand strategy, brand management and brand consulting mean taking you to the "next level" using state-of-the-art expertise based on battle-proven methodology.

SXTC continually generates new concepts and ideation regarding every aspect of brand—and shares such knowledge. Whether it be a construct hypothesis proven true regarding brand strategy, brand identity or marketing, a concept paper on a branding trend observed in the marketplace, a client case study, or an implementation guide on internal brand management, SXTC is a global generator of brand, brand strategy, branding, brand management, and marketing ideation—featured in such diverse publications as The Multinational Business Review, The Times of London, India's ICFAI Journal of Brand Management, the AMA(American Marketing Association), and leading books on Marketing and Brand.

Leading authors, articles, white papers, text books, corporations, and universities worldwide make use of SXTC's vast brand and brand management knowledge, expertise, and body of work—quoting it everyday.

Brand strategy, brand management, brand building and brand consulting are far more than just pretty pictures...

Brand Leads Business

Dilution of Craftsman

Coke Zero

Eatons- A Sad Case

Private Label Power