What We Do...
"SXTC is a brand strategy and brand management leader that builds, manages and evolves brands in every regard... from identity to organizational to channel to product to communications to architecture to trademarking to price to brand warfare. Locally, nationally, and globally."
On and Offline
SXTC is about Brands—from their Creation to their Management to their Guidance
For two decades, many of the world’s top companies and even nations have looked to SXTC regarding their brand strategy, local and global brand marketing, brand management, and brand warfare needs. Demanding the best brand expertise anywhere, they have consistently come to us for good reason.
Regarding all facets of "brand" including brand identity, product
launches, CRM, positioning, communications, strategic and tactical
brand management, channel strategy, brand equity evaluation,
brand architecture, and global marketing strategy, SXTC Global
Brand Consulting leads the Marketing world. Our expertise and
experience encompass all sectors including consumer packaged
goods, B2B, finance and banking, services, high technology,
biotechnology, fashion and retail, and even nation branding.
From Coca-Cola to Panasonic, APPLE to TDK, EXXON to Tsingtao
Beer, The Hard Rock Café to Microsoft, and the British, New
Zealand, Malaysian, GCC Nations (including Dubai) Governments, our
experts have greatly added to the success of many brands of all sizes...
... Off and Online.
We are also a pioneer of brand strategy and ideation, not just a user. Our articles, books, whitepapers, and cases have been published globally from the Financial Times of London to the Multinational Business Review and taught in leading universities. SXTC's team are brand thinkers, evolutionaries, practitioners, pioneers, and above all managers of the most important driver in any company’s success and its greatest form of equity: its Brand.
Our experience, skill, and track record of building brands of every size and in every corner of Asia, North America, Europe, and even globally are unparalleled. With offices across Asia, the EU, and in North America we have presence and multi-market expertise that is local, regional, national, and global. On and Offline.
The SXTC Foundation
SXTC ... Bringing you the Best of Both Worlds...
SXTC knows better than anyone that people and brands live in a new world—actually, parallel worlds that integrate and circulate with each other. These worlds are: 1). the traditional Offline one such as bricks and mortar "BAM" companies and their brands (i.e. Coca-Cola, P&G, Gucci, etc.) and 2). the new, virtual/Online world whose brands include Google, eBay, and AOL. Because effective brands must know how to master both of these worlds and leverage them together, SXTC has since the start of the internet been involved in all aspects of bringing best practice, real-world brand management and marketing techniques to the less developed Online theatre... from websites to weblogs to blidgets to SMS. Our unique vantage point allows us to strategically develop and implement the most powerful brand strategies, brand platforms, and corporate brand identities both Off and Online... combining the best that both worlds have to offer.
A powerful integration of Brand Knowledge and Experience for the best of Both Worlds. Welcome to SXTC Global Brand Consulting
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