SXTC GLOBAL BRAND CONSULTING

To SXTC, brands are far more than just one-dimensional objects. To us, brands live in dynamic, unique environments and circumstances. Thus, Brand Strategy, Brand Management, and Brand Consulting must encompass many aspects, functions, and dimensions which must all work together seamlessly—there must be "Perfect Integration" to ensure optimum performance at all times. Not just expertise in creative (style, look, ads, packaging, logos, and design excellence), but also (most importantly) a deep understanding of ALL of the functional aspects of strategy, identity, competitive advantage, unique capabilities, and running a business. Brand strategy and all of its elements are at the core of what we do and say, setting the course for your brand's navigation and success.

At the "real level" are Brand Management and Operational Marketing—including knowing your firm's combination of competitive advantages and unique capabilities and how they form tightly interlocking "activity systems" that no one else can perfectly match (G. Day/Wharton). In terms of the brand's raw functions, SXTC's expertise includes: Strategic Brand Planning, Brand Warfare, Brand Identity and Personality generation, Brand Insight (internal and external), Brand Communications, and generating and building Integrated Brand Campaigns (Off and Online). We also heavily engage in actual Brand Operations such as "Living" P&L STRATEGY and MANAGEMENT, NEW MARKET ENTRY, CHANNEL MANAGEMENT and STRATEGY, PARTNER RELATIONS, CREATING BRAND EMPLOYEE ADVOCATES, MANAGING LAUNCHES, SHAREHOLDER MANAGEMENT, FRANCHISING, and Managing Agency and other External Relationships—locally, nationally, and globally.

There must also be effective Metrics developed to measure impact across all of the brand's aspects, functions, and dimensions from the intangible to the fully tangible... In all of these areas, SXTC's proprietary methodology leads the industry.