SXTC's Services

Taking client brands to their next level with industry-leading brand strategy, brand management, and brand marketing services.

Visit our brand Acquisitions, Mergers, and Partnering information page.

Brand Strategy Development:

A comprehensive process that includes the development of brand values, personality, positioning and brand warfare together with recommendations as to how the brand strategy can be executed

at strategic business unit levels, in terms of global-geographic realities, across organizational, brand, and channel architecture, at job-specific levels, and in market communications.

New Brand Creation:

Advising clients on the opportunities to introduce new products and brands into specific markets (locally, nationally, and globally), and to give assistance in the naming of new brands and deletion of

declining brands (if required). The creation of the strategy of the brand and recommendation for its launch and executional implications are also included in this type of project.

Brand Re-Positioning, Re-Engineering, and Re-Vitalization:

In fast-changing times, companies often find that they need to re-position themselves – to change their images, value propositions, and key sources of selection, and develop more favourable perceptions

within their chosen target audiences. We have helped many companies in this area, covering both corporate and product brands. Re-vitalization of brands is also becoming an important issue for

clients, as innovation, new product development, and hyper-competition pose increasing threats to existing brands. Re-vitalization of brands is also one of our services. We possess some of the

world’s top ideation in the area of brand positioning and Re-Engineering.

Crisis Management and Brand Warfare:

Being the key sources of business success and competitive tools, brands are often under continuous attack from competitors (both directly and indirectly) and thus must have both defensive and offensive resources constantly at the ready. Our brand teams have over 20 years of expertise regarding every aspect of brand crisis management and warfare on a global basis in every theatre—both On and Off-Line.

Brand Identity and Design:

Sometimes clients feel it necessary to update aspects of visual identity to revitalize their brand images, or make the usual aspects of the brand more relevant to a new branding approach. Changes of logo, signage and interior/branded environment design can be included in projects of this nature. SXTC has world-calibre, strategically-led creative design capability providing this service—with clients including Motorola, Kraft, Purina, Planet Hollywood & Apple to name only a few. Corporate and visual identity manuals can also be created so that each client has a complete reference guide for all market communications.

Brand Strategy Research:

SXTC has the best of both worlds. Our alliance partner is the world’s number 2 global market research firm capable of providing state-of-the-art brand insight anywhere on the planet. We also have our own brand strategy research division, specially devoted to brand strategy. It is unlike other research agencies, in that it focuses solely on providing information relevant to the development or revitalization of client brands. It also includes the testing of brand advertising material for strategic purposes.

Brand Audits:

This service summaries the detailed and comprehensive strengths and weaknesses of the client brand(s), together with key drivers, brand equity sources, and the opportunities that can be leveraged.

Brand Management Advisement, Implementation, and Internal/Onsite Assignment:

SXTC provides clients with either project-based or on-going/interim brand management advisement, lasting from a week to 3 years. Many clients have young, highly intelligent and capable marketing and communications managers who have not had substantial experience in managing brands. We offer a service that actually works inside the brand, if needed, to teach, develop and implement strategy, analyze and generate initiatives, and actually help manage the brand seamlessly onsite—globally (with P&L responsibility). For brands in transition, newly purchased, or merged, our brand management services allow world-calibre resources to rapidly be in place in-house to ensure your brands go to their “next level.”

Marketing Planning:

SXTC offers Tier 1 strategic marketing planning — based on IMC platform realities for local, national, and global requirements. We also offer complete Marketing Management advisement with action

plans showing exactly how managers are going to achieve their marketing and sales targets. Profit increases year on year of 250% have been achieved through this process, and overall growth of 500%.

Global Media Strategy, Planning, and Buying:

Our global media partner’s capability involves over $6 billion USD in buys across nearly every market. From Super Bowl ads to national placement, to even regional placement in nearly any market from North America to Europe to Asia, we can open strategically-based, brand equitybuilding communications channels for your brand. SXTC can make your brand and its messages known and preferred worldwide from London to Tokyo to Beijing to Chennai to Sydney to Dubai.

Brand Training:

Our philosophy for Brand Management is that the brand must be ‘brought to life’ in every possible way. This involves training of staff.

We carry out various training programs in workshop format such as:

-Brand strategy workshops for senior managers

-Brand strategy workshops for strategic business units

-Brand “awareness ” training for all employees

-Brand implementation training for all employees, to ensure they apply

the brand values to their everyday work. Whenever we train staff, we

like to provide a Brand Manual for employee guidance and continuous

development

Brand Valuation:

Brands can now be valued in dollar terms, and the amounts can often be multiples of the net assets of the business. Through our many years of leading the discovery of the intangible valuation of brands, we offer clients the ability to discover and analyze their key sources of brand equity—and, importantly, strategically plan, as well as execute, tactics via the vitals of their brand equity and its assets.

Customer Relationship Management (CRM):

SXTC Global Brand Consulting is a recognized global pioneer in Customer Relationship Management having written one of the first and most impacting books globally on the subject (Romancing The Customer). CRM accelerates brand value fast and boosts brand loyalty. All too often, CRM efforts do not fulfill their potential because the focus is on technology and not strategy. We help clients develop CRM strategies to suit specific brand and customer strategies, and can help them choose the correct technology to do the job. We have worked on some of the world’s top brands from Nestle to Microsoft regarding CRM strategy, design, and implementation—and achieved stellar and far-reaching results.

Customer Service and Internal Brand Delivery Training:

A strong brand can fail if the service dimension does not live up to consumer expectation. We have a program that is highly successful in transforming the brand-customer experience. Many companies

have enjoyed the benefits of this, achieving first-class service quality – a true differentiator.

SXTC`s Work-Style:

-We Share Knowledge

-It is our practice to work on projects with a ‘Brand Team’ containing a few key people from the client organization. In this way, a transfer of knowledge and skills takes place (meaning that the client becomes self-reliant in branding matters for the future)

-We are a trusted and helpful friend that you can count on

-Many consultancies leave clients with reports that require implementation, without giving guidance as to how this should be done. SXTC is there every step of the way if required to guide and help with implementation right at the front lines.

Above all, we at SXTC want to help in every way to ensure complete success and take your brand to its “next level.”