SXTC WhitePaper

Our brand strategy whitepaper in the prestigious Multinational Business Review was ground-breaking, generating an entirely new perspective on brand building and nations. Especially valuable was our generation of the concept of the "Nation Brand Effect" (NBE) as both a concept and brand-marketing term now in the vocabulary of brand and marketing professionals worldwide. Re-published and quoted in publications and organizations such as India's ICFAI Journal of Brand Management, The American Marketing Association (AMA), Gateway to Korea (Korea.net) the official website of the nation of Korea, Place Branding and Public Diplomacy Journal (Turkey's EU accession), the best selling book Nation Branding (Dinnie), and taught in leading business schools globally, "National Brand Identity & Its Effect On Corporate Brands: The Nation Brand Effect (NBE)" is considered by many to be a pioneering work on the relationship between brand identity, branding, and nations.

SXTC: pioneering brand strategy, brand management, and brand consulting.

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