Planet Hollywood

SXTC Generated the “brand look” for this world-famous icon involving global markets from America to Europe to Asia to South America.

This brand icon wanted a consistent, core-value-based creative and communications upgrade that EVOLVED the brand, its messages, style, and overall identity to the next step. A worldwide brand with a myriad of customer segments, markets, and cultural realities, the challenge was to move to the next level without losing critical equity points, drivers, and sources. The programme opened new ground for the brand while keeping equity, core values, and brand associations stronger than ever (locally, nationally, and globally).