Stefan Paul Jaworski- Building the Corporate Brand (Hardcover)
 
Building the Corporate Brand is a brand strategy and brand management guide, and is in the hands and libraries of many Fortune 500 brand and marketing executives (GM, Molson, Handspring, EDS, etc.), GLOBAL advertising and PR firms, leading universities (London School of Economics, Washington University's Olin School of Business, India's ICFAI, Oxford, Insead, Copenhagen University, Webster University, etc.), as well as leading business thought leaders such as Peter Drucker. The book correctly predicted nearly a dozen brand events that occured after its initial publication.

About the Author

Stefan Paul Jaworski is a Brand and Marketing Strategist. He is a Masters Graduate with Distinction in Marketing and Business- specializing in Brand Building and Strategic Marketing. He has been trained by Brand and Marketing Managers from companies such as Solutia, Anheuser-Busch, and Bank of America as well as Doctorates from Stanford and St. Louis. Mr. Jaworski is a member of the Who's Who of USA University Students and has consulted or worked for organizations such as Esso/Exxon, the St. Louis RCGA, The Transport Institute, Canadian Pacific Rail Corporation, and AT & T.
Mr. Jaworski's passion is Corporate Brand and Strategic Marketing and has spent the last three years developing, researching and putting together the concepts which are the foundation of this book.

Product Details

Hardcover: 440 pages
Published April 2001
ISBN: 0968883907